The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the...
Havas Group introduces programmatic trading platform Adcity Solution
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
OMI planned and executed the 3-week campaign in more than 25 cities
The charter will form the automated trading standards to which JCDecaux will adhere.
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
