The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion...
Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix
The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH
The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design...
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
