Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry's efforts to deliver the best value and profit from it.
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
Selected tennis highlights will be shown in 13 UK cities
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
The campaign aims to address women’s struggles with ill-fitting undergarments
