Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station...
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely...
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The DOOH player plans to put up such media at several other consumer destinations
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they...
