Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The DOOH player plans to put up such media at several other consumer destinations
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they...
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more...
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder
