The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
The brand designs a 360-degree campaign to launch its newest product in the chocobakes range
A multimedia campaign also includes OOH medium as a reminder tool for the masses
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as...
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium...
Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.
In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22