Results For "Mondelez"
35 News Found
Sidheshwar Sharma, GM – Brand Management at Tata Motors joins OAA 2022 jury
In OOH News By M4G Bureau - June 09, 2022
Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, comes with experience covering government sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES
In OOH News By M4G Bureau - March 28, 2022
The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited
‘Do Nothing’ and bank on it
In Campaigns By N Jayalakshmi - November 22, 2021
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.
Top ranking media agency Brainchild Communications Pakistan announces new hires
In OOH News By M4G Bureau - July 19, 2021
The new appointments coincide with the launch of BCP’s second-party data marketplace
Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan
In OOH News By M4G Bureau - May 26, 2021
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.
Mondelez India plans activation for Cadbury Dairy Milk Lolly launch
In OOH News By M4G Bureau - April 15, 2021
The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.
Mondelez India plans to promote 5Star Oreo through innovative OOH
In OOH News By M4G Bureau - March 12, 2021
The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.
Mondelez’s new V Day question: How far will you go for love ?
In Campaigns By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
In OOH News By M4G Bureau - January 18, 2021
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign