The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades
The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth
Wallstreet, a division of Kinetic India, rolls out the innovative campaign
In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.
