Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises...
The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.
The frequency of the highly visible Parachute campaign was built through branding bus shelters and metros stations also.
Madison IES launches Prism Cement's Duratech in the outdoor through a mega event spanning across 21 towns in the country
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
The win including OOH duties
MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.
Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.
Gerald has experienced all aspects of media planning, buying and AOR management in his career span of close to two decades
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM)....
