The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Outdoor advertising expected to grow at 11.1% in 2016-17
Platinum Outdoor planned and executed the 2-phase launch campaign for Tata Hexa across 22 cities that included highly disruptive innovations
Sam Balsara, who held majority stake in the agency, will become a minority partner
Vinay Hegde brings his 20 years of industry experience to Madison Media.
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