When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio,...
Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.
TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.
Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.
Tata Motors launches its new model Tiago in a multi-city multi-format OOH campaign executed by Platinum Outdoor.
Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double...
Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who...
Madison BMB will manage the media mandate including OOH of Ess Ess, the recently-owned bath fittings business vertical of Asian Paints.
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market'.
