Madison BMB wins Asian Paints’ bath fitting business account

Madison BMB announced that it has won the media mandate for Asian Paints’ bath fittings business Ess Ess. The mandate will include the advertising, strategy and creative for all brands that come under this bath business vertical of Asian Paints.

Prabha Prabhu, CEO, Madison BMB said, “To begin with, Asian Paints gave us a project on Ess Ess, a brand that Asian Paints had bought over.  We did a good job in terms of strategy and creative and that, most probably, made Asian Paints give us the creative responsibilities for the entire bath fittings business on a retainer’s basis.

Raj Nair, Chief Creative Officer, Madison BMB, added, “It’s great to work with the leadership and brand team at Asian Paints Bath Fitting Business. The opportunity to build brands through communication, ground up, is truly challenging and stimulating at the same time. We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.