Rising consumerism in the non-metro markets augurs well for OOH advertising
OMI planned and executed the 3-week campaign in more than 25 cities
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special...
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end
Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Advertising Welfare Association Bihar representing the local media owners has initiated a dialogue with the authority to find a solution beneficial for both parties involved
