Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show
The first phase of the campaign will be centred on the message ‘Main bhi chowkidar’
Transit media is integral to OOH plans
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India;...
Focus on how transit media is a powerful vehicle for 'Influencing an India on the Go'
The deliberations at the conference will centre on new and emerging investment and advertising opportunities in the transit media space
The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan,...
Winner of international awards, Ritu comes to Ogilvy with over 18 years of experience, having worked for major brands
The innovation is executed by MOMS agency
The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group
