‘Collaboration, audience data, quality assets key to transit media growth’
MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state
The campaign was executed by MOMS at Mumbai’s high-end malls
The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range
Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show
The first phase of the campaign will be centred on the message ‘Main bhi chowkidar’
Transit media is integral to OOH plans
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India;...
