However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, 'The Southern Advantage' may not be...
The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum
In Goldmedal's latest transit media campaign, MOMS successfully blends aesthetics and convenience within Mumbai Metros
The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets
Jayesh will be sharing his perspectives on 'The Southern OOH Advantage: Factors making OOH the go-to media'
For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such...
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple...
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and...
