Vineet Mahajan, Director of India Business at Unilumin, explains how advancements in LED technology have made displays smarter, more immersive, and adaptable for diverse applications. He...
Mahakumbh will be attracting more than 400 million devotees and visitors from across the globe.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
The campaign was executed by Posterscope India
The Gateway’s convex screen, designed to maximise the potential of full-motion 3D creatives, delivers depth, realism, and visual engagement that redefines out-of-home (OOH) advertising.
The campaign is executed by GroupM OOH Solutions
The campaign is executed by Coral Media
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
