Results For "ML"
85 News Found
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
In OOH News By M4G Bureau - March 08, 2024
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
WOO extends global reach with 13 new members
In OOH News By M4G Bureau - March 04, 2024
WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”
LMX Connects to DoohClick’s ad management platform to expand demand opportunities
In OOH Solutions By M4G Bureau - February 29, 2024
The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand
‘Fighter’ ascends to new heights with ground-breaking marketing campaign
In Campaigns By M4G Bureau - January 31, 2024
The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.
Goafest 2024 to be held during May 29-31
In OOH News By M4G Bureau - January 24, 2024
Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms: Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
OMA launches cloud-based industry-wide automated insertion order tool OASIS
In OOH News By M4G Bureau - September 04, 2023
The platform was built to standardise and streamline the campaign buying and verification process
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
Apple TV announces Lionel Messi’s MLS arrival with cryptic billboard
In Campaigns By M4G Bureau - July 18, 2023
Messi moved to David Beckham-owned Inter Miami CF of the Major League Soccer after expiration of his contract at French club PSG
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.