The campaign was executed in two phases with a teaser campaign preceding the main one.
“LED displays are available at a wide range of prices, making them accessible to a diverse range of audiences. Whether you're looking for an affordable solution...
Madison BMB, Madison World's full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit
"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk...
A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent...
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand's media plans
Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate