The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
The brand aims to widen its consumer base outside it’s home base of Kerala.
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
The ad rights will be awarded for a period of 5 years, extendable by another 5 years.
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
