Vineet Mahajan, Director of India Business at Unilumin, explains how advancements in LED technology have made displays smarter, more immersive, and adaptable for diverse applications. He...
Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
The campaign was executed by Wrap2Earn
Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities
The contract is for a period of 10 years
Flipkart Minutes delivers festive essentials in 10 minutes with an innovative outdoor ad that transforms from Diwali by day to Halloween by night.
The campaign was executed by Khushi Advertising
A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court
This campaign was executed by CashurDrive