Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and...
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says...
Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Goddard describes the issue of sustainability as the “elephant in the boardroom”
The new brand identity was developed together with the Zurich branding agency MADE Identity.
