3000 Welspun Quik Dry towels will be put up each day outside the changing rooms for women at the Kumbh
Wavemaker to handle the brand’s media planning and buying
The innovation is executed by MOMS agency
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
The 100% PVC free material is an eco-friendly option for outdoor media
The campaign has been spotted at Delhi metro stations
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
The campaign has been rolled out in key markets across the country
The company yet to launch this offering in Indian markets
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
