This character-driven campaign is part of the bank’s broader initiative to promote digital vigilance and public awareness about online scams.
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
Bright Outdoor Media secured exclusive advertising rights for Navi Mumbai Metro Line 1, enhancing its OOH portfolio with 85,000 sq. ft. of ad space across 11...
Bishwajeet announced his new position via Linkedin
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
These utilities are located in NDMC area
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
Powered by the revolutionary AET INX Driver IC, a proprietary all-in-one chip, this product sets a new benchmark in the industry.
Global advertising giants Publicis Groupe and Havas are reportedly eyeing a majority stake in India's leading independent agency, Madison World, signaling a potential shake-up in the...
