In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential
While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the...
Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
Real time cricket score updates on media at 9 airports
The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims...
Mindshare bags Gold for innovative Use of Activation
The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.
Court prioritises safety and structural integrity of the media over blanket removal of hoardings
Venkatesh Sanjeeva, Director - CEO at Radiant Synage tells Media4Growth why there is a need for a platform like OOH Expo and how the company will...
