Gucci Flora wafts through the air at LAX

In Digital OOH By M4G Bureau - November 04, 2022

Thee larger-than-life displays allow the luxury brand to promote their latest fragrance in direct view of Duty Free

Innovations mark Samsung’s global campaign to promote Galaxy Z Flip4 and Galaxy Z Fold4

In Campaigns By M4G Bureau - October 28, 2022

The innovations ranged from folding billboard display to drone show

Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue

In OOH News By M4G Bureau - September 05, 2022

The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport

‘OOH is the best way to connect with local audience’

In Viewpoints By N Jayalakshmi - December 27, 2021

ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.

Luxury brands dominate JCDecaux media in LAX, Miami airports

In OOH News By M4G Bureau - December 17, 2021

These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux

ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee

In Campaigns By M4G Bureau - November 16, 2021

The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.

Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis

In OOH News By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

With no relief to media owners, Bombay High Court hearing adjourns for a week

In OOH News By M4G Bureau - July 22, 2020

A week-long wait for media owners expecting relaxation in license fees for the months from May to August

BMC greenlights new ad policy, seeks state govt nod

In OOH News By Pray Jani - March 12, 2020

The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices