The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation
The Bengali TV channel organized a record 8ft. 2 inches size Jalebi as part of an activation to promote their soap'Tomaye Amaye Mi'.
Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.