Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
Vodafone innovates with'Choose Your Number'
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED...
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
