Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach...
Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger...
Rising consumerism in the non-metro markets augurs well for OOH advertising
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards,...
The 10-day campaign, executed by Kinetic India, ran across Delhi-NCR, Jaipur, Lucknow, Chandigarh, Kolkata, Mumbai, Pune, Ahmedabad, Bengaluru, Chennai and Hyderabad, using some 800 sites
As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network
The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe