Gaganpreet Singh Malhotra, Director, Wybor speaks about offering quality solutions in a price-sensitive market
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Brands of all hues adorn the large formats
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Old Mout Cider is the launch partner
OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful...
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
Creates a unique experience with a 30ft long tunnel aquarium in the sea front of Mumbai to highlight the exciting AR experience in conventional brown covers.
“The OOH Advertising Convention has been an exceptional platform for uniting stakeholders and media asset owners,” says Sanket Rambhia, Managing Director, Xtreme Media
