The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
Vutek's 7 PicoLitre 1000DPI - UV roll to roll machine can print up to 250 sq. m. per hour on continuous rolls, with multi-roll capability up...
The latest series provides high energy efficiency OOH lighting and extra-long produt lifespan
A gamut of brands from different categories saw great value in building their presence at the large congregation points
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled...