DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft...
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
Increasing use of digital signages in OOH advertising is one of the key contributing factors
HAPPY Mcgarrybowen to handle the brand’s creative duties
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
