Contracts & Investments
ARC Outdoor Media acquires media rights at Indore airport
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space
Airport Authority of India (AAI) has contracted the media rights at Devi Ahilyabai Holkar Indore airport to OOH firm ARC Outdoor Media. As per the mandate, ARC Outdoor Media is entitled to design, develop, operate and market the advertising opportunities at the airport — available inside and outside premises of the airport — for the duration of 10 years. The total area for advertising is 6,000 sq. ft.
Rajiv Aggarwal, Director, ARC Outdoor Media, commented on the win: “We are planning to develop the media at the airport on the lines of metro city airports by deploying world-class media both in static and digital formats. We plan to instal high-end LED screens, scrollers and video walls. The entire development will take 1.5 months to complete as the company is in discussions with various companies for digital formats.”
ARC Outdoor Media is aiming to acquire more airport media rights in the foreseeable future.
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