We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera
Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium
dentsu X India won 10 major media pitches and retained 11 pitches in 2018
The agency bagged the account following a multi-agency pitch
BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi
