Pramod PP will report to Rajni Menon, CEO, Carat Media Brands
The digital site measuring 12.66 x 3.35 metres is 3-lane traffic facing
Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019
The launch marks the arrival of the next transformative technology platform
The prestigious brand advertising platform engages positively with audiences on an emotional level
Hola replaces Nima Namchu, who moved on from the agency in November last year
The company yet to launch this offering in Indian markets
The agency will handle the traditional, digital and OOH advertising of the two brands
The agency won the account in a multi-agency pitch
Some 100 cabs have been branded
