Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
Brand NoBroker targets landlords and tenants through a catchy new OOH campaign which reiterates its message of no brokers
L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business
Apparently they have not received any notification with regard to removal of rooftop media
Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth
Cochin-based Zero Degree acquires advertising rights for the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram for a period of 5 years
Flaxman has been charged with delivering new business best practices for the Media Group
We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera
