The campaign is conceptualized by QMP Triloke.
Having held pivotal leadership roles across diverse media platforms, including print, digital, television, and OOH content, Dr. Kushal possesses a profound understanding of the entire ecosystem...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
The campaign is executed by Laqshya Media Group
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions.
The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with an efficient and more accurate way...
The initiative aimed to create a memorable in-theater experience for moviegoers.
Vipul comes with close to two decades of core consumer marketing experience, having worked across five different industries: FMCG, Telecom, Automobile, Fashion Retail, and now the...
Siddharth brings with him over 22 years of marketing expertise, specializing in media management. With notable roles at Havells India, Samsung Group, Dentsu Aegis Network, and...