The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and commercial acumen. He is a pass...
Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as well as commitment to making the...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
This campaign is executed by Signpost India
This agreement is signed with Punbus
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where they stay.
According to the study OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV and C
In a session that went right into the crux of an existential question for OOH, Vikram Sakhuja and Rajiv Raghunath explored the disconnect between OOH potential...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from Times OOH, and Pratip Francis from...