The campaign is conceptualised by Ogilvy India
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major media types and it will now...
The campaign is executed by Laqshya Media Group
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by The Brand Sigma
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab items that appear to be skewered.