The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the...
It's now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this...
The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.
With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
