Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days
Adding color to the zebra crossings, Nokia along with the PWD Ministry aims to increase awareness on the importance of zebra crossings for the safety of...
Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.
It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA)...
It was a night studded with glamour, humour and competitive bonhomie as creative honchos slugged it out vying for the much coveted Outdoor Advertising Awards (OAA)...
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media
