The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
To invest Rs 270 cr in expansion; targets to increase its car fleet to 100,000 in 25 cities by 2025
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
The Amaze and new City have taken it to the top of the sedan market. More launches are on the anvil, which could include another small...
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
Kolkata experienced music & celebrations with the Tata Sky Karaoke service through an appealing out-of-home activation
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
