ITC’s Engage Deo Spray woos the young at City Centre Salt Lake

ITC’s popular deo spray brand Engage recently planned an engaging activity for the festive season at City Centre Salt Lake, Kolkata. The aim of the activation was to attract the young couples who came for Puja shopping or to meet each other.  The playful chemistry between the couple was established with the help of digital display of light, shadow and sound. MOMS, the outdoor media agency, executed the on-ground activity for ITC.

The depiction reflected clearly the after-effect of the Engage Deo among the young audience which is the core message of the product. The expert dancers showed the sequence and the emcee invited the couples from the audience to match the steps. The three best pairs were chosen and awarded with Engage Deo spray bottles.

City Centre Salt Lake was selected as the venue as it attracts a large number of young shoppers. According to MOMS, it was the first-of-its-kind and synchronising the light, sound and shadow in the open atrium of the mall was a challenge. The brand has further plans to take this forward to the other metro cities as well.