DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

Enrique Tomas chooses nsign.tv for its new vending machines at Barcelona Airport

In OOH News By M4G Bureau - September 25, 2023

The Catalan ham chain relies on multi-award-winning digital signage software for new vending models.

‘There is a need for sustainable practices in the OOH industry’

In Viewpoints By Aayush Mohanan - August 16, 2023

Media4Growth, caught up with Praveen Premkumar and Priyanka Parswani, Co-Founders, NO MORE, a company advocating sustainability with its bags – made from billboards.

Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK

In Digital OOH By M4G Bureau - May 08, 2023

Coronation content appeared on large format city centre and roadside screens

75Media Celebrates King Charles III Coronation with commemorative billboards in the UK

In Digital OOH By Rajiv Raghunath - May 05, 2023

The digital billboards will feature designs incorporating the official Coronation Emblem

Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022

In OOH News By M4G Bureau - April 04, 2023

Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.

Regional brands writ large on Aurangabad OOH canvas

In Campaigns By M4G Bureau - February 01, 2023

Education services, personal care products, auto brands seen most

Clear Channel Americas partners USO to raise awareness of the sacrifices service members make

In Digital OOH By M4G Bureau - November 02, 2022

The month-long DOOH campaign reminds Americans to express gratitude and commitment to service members and their families through USO programs focused on connection, wellness, and resiliency.

‘Recognise the power of patterns’

In Gallery By - September 13, 2022

Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.

Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

In OOH News By M4G Bureau - July 28, 2022

Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.