Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
Khushi Advertising chose the Thaltej Gam to Vastral Gam metro route for its heavy commuter traffic and high visibility, ensuring that the brand's message reached a...
The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had...
For a brand like TVS Motors, OOH helps connect with audience in many meaningful ways. Throwing more light on this was the engaging fireside chat between...
Pankaj Advani, a 27-time world champion in snooker and billiards and winner of India's highest sporting accolades including the Padma Shri, Padma Bhushan, Major Dhyanchand Khel...
The panel discussion on the theme ‘Is DOOH ticking all the boxes for brands’ held on Day 1 of the recently concluded OOH Advertising Convention (OAC)...
Addressing the theme ‘Unlocking the true potential of Retail DOOH Media’ at the 18th edition of OOH Advertising Convention (OAC) in Bengaluru, Dan Durling, Managing Director...
