OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising network and enhance its tech-driven solutions...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
However, the traffic volumes have grown month-to-month compared to corresponding months of 2023
Art for facilitating positive social, economic, and ecological change
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well...
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content, are reshaping the future of outdoor...
The media is located on the busy Outer Ring Road
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
Leveraging a strategic mix of outdoor, radio, print, and mobile van activations, The Media Ant significantly increased footfall and brand awareness for Suta, a leading ethnic...
