Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile...
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs
The pole kiosk media lends itself to advertising by a whole gamut of national and local brands
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex...
This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a...
