OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
MullenLowe London collects three awards including international prize for Dulux
Concessionaires planning to go to High Court for a stay on ban
The civic body is conducting a survey to obtain the current status of legal and illegal sites being used in the city. After that a special...
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising...
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
