City of Sydney bats for DOOH-powered street furniture

The City of Sydney, having called for expression of interest for advertising rights on the city’s street furniture, public WiFi and other outdoor media services has also underlined that the providers of street furniture should supply digital WiFi enabled bus shelters, kiosks, benches, bins and toilets from 2019 when the existing contract expires.

A ProPrint report quotes the city’s Lord Mayor Clover Moore as saying: “Eventually we could see real-time emergency, event and transport information displayed on bus shelters. We want to make sure no one is left behind in this shift to a digital future, so we’re looking for innovative local and international providers with new ideas to deliver fast and free public WiFi. Across the expressions of interest, we’re looking for modern sustainable designs that use energy efficient materials and fittings.”

The Mayor also stated that the changes would help make Sydney more attractive and accessible while meeting the needs of today’s tech-savvy commuters, residents and tourists. The Council maintained that the cost of supplying, installing and maintaining the new street furniture items is estimated at less than the cost of purchasing and maintaining the existing street furniture.