The brand has targeted the residential areas in particular while rolling out the campaign
Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
Mall media, like large formats in the city, are attracting a slew of advertising brands
Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender...
Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry...
The brand will leverage the alliance through in-stadia branding and on ground activations
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
