The Studio helps partners and end customers discover, learn, and experience the future-proofed benefits and capabilities of PPDS’ portfolio of multi-market solutions
After Bandra Focal, Asia's largest billboard, the Mumbai-based media owner continues to push the envelope for India's OOH landscape
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk...
A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
Green Package, is a first-of-its-kind initiative to support all companies that need to promote their green efforts
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
OOH market share against other media to go up to 5.1% from 4.7% in 2022
The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a...
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
