The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals...
A competition for smart city projects will begin soon
The brands opts for airport media to reach out to air travelers
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA
The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
