Ajay Mehta will be addressing the convention on the theme of 'Cinema & OOH advertising: The big picture'
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.
Ketan, who comes with 15 years of experience across media divisions, including media strategy, broadcasting and product & revenue strategy, manages Truecaller's global marketing operations.
There will be a full programme of presentations and speakers from the region and the wider global OOH industry.
First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader
Vinitha comes with diverse industry experience, covering some of the leading global and local brands including BBDO, Tata Tea, Titan, Hanes, Nike, and Puma in India...
Anant East leads Talon's software engineering and support teams, delivering Talon's proprietary technology platforms Plato, ADA and Atlas.
Over the next few months, the campaign will be launched across 80 different countries
Interactivity and immersion are competing with passive experiences
The quiz contest will have the participation of all delegates attending OAC 2022
